Family. Business. Legacy.

exploring how family and business intersect

What You’ll Find Here

Researching the business of senior care, where three generations of family legacy meets strategic thinking. A platform for discovery and learning.

Research Insights

Industry analysis, caregiver conversations, and competitive intelligence from the elder care sector. Exploration of what makes care businesses thrive.

Strategic Frameworks

Business model innovation, market positioning, and growth strategy. Applying hospitality principles to care-centered businesses.

Personal Journey

Reflections on caregiving and family legacy - exploring how to honor my grandmother's 40-year board & care operation.

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Recent Highlights

  • Every day, 10,000 baby boomers turn 65, creating unprecedented demand for elder care services.

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  • For the first time in US history, more working adults provide eldercare than childcare.

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  • 59% of California's 7,000,000 family caregivers work full-time while managing complex eldercare.

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  • In California, a 750,000-person gap exists between seniors who could benefit from adult day services and current program capacity.

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Recent topics: the caregiver crises, adult day care market analysis, elder care market overview.

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